Released on May 3, 2012, the video broke the VEVO record for having the most views in a 24-hour period with 8.00 million, later bested by One Direction's ' Live While We're Young' (8.24 million). Island Records initially commissioned a music video to be directed by Colin Tilley however, the video was later scrapped and re-shot with Director X. It also debuted at number one in Canada and number two in the United Kingdom. The song has the sixth-highest-ever debut digital sales week in the United States and has also charted at number 9 on the Pop Songs component chart. 'Boyfriend' was a commercial success, debuting at number two on the Billboard Hot 100 after selling a total of 521,000 digital units of the single. However, critics dismissed the lyrics as immature and silly. The instrumentation is kept in a lower sound to highlight Bieber's vocals. Musically, 'Boyfriend' is an R&B influenced song that features pop beats reminiscent of American record producer Pharrell Williams and boy band 'N Sync. The cover art was revealed on March 19, 2012. The song was announced as a single on the same day, and was released on March 26, 2012. A snippet of 'Boyfriend' was previewed on The Ellen DeGeneres Show on March 1, 2012, Bieber's 18th birthday. Bieber explained that the track would surprise people in different ways, since it is a musical departure from his previous material. ' Boyfriend' is a song by Canadian singer Justin Bieber, taken from his third studio album Believe (2012).

Justin bieber boyfriend song videos